In this post I want to demystify your thoughts on whether email marketing is still relevant in 2023?
If you run a business, thinking of connecting to customers or starting a personal brand, then this content is relevant to you in building one of the best communication channels.
So let’s be honest, email is not the sexiest means of communication.
In comparison to social media, podcasts paid ads or even billboards.
Yet did you know that amidst the noise of media that emails predate the internet itself?
The first ever email was sent in 1971 by Ray Tomlinson. Many of us native digital folks were not even born then.
Email is fundamentally part of the framework of the internet.
The unknown truth is that, unlike other communication methods, email is a protocol that’s a hardcoded PART of the internet.
It works on application layer protocols (SMTP for sending and IMAP and POP3 for receiving) that essentially transfer data over the web at its core.
That was a little techy, but point is that it’s a big deal.
Think about it, there is no middleman or entity that can control the technology or message.
It’s free, open to anyone, and always there. You can use it how you wish.
This is incredibly important because this access to a direct relationship with someone gives so much power into your hands.
New fancy tech will claim to have ended the need for email, but the truth is that email still remains the foundation for the workforce from the very beginning till now.
Still not convinced?
Here 3 facts reported by marketers themselves when it comes to email use.
- Volume of users
As of 2022, the number of worldwide email users is 4.3 billion. This figure is expected to grow to 4.6 billion by 2025 — which by the way is roughly over half of the world’s population.
If our current world population is 7 billion then half of the population has an email address.
And they are active… with 333.2 billion emails being sent and received daily.
- Impressive ROI
Everything these days needs an return on investment – so what can you expect using email?
You can expect an average return of $42 for every $1 you spend on email marketing. Apparently, 18% of companies achieve an ROI that’s greater than $70 for every $1!
Email marketing is more likely to drive sales than social media marketing since it’s a fast, personal, and direct way to reach your customers. 60% of consumers say they’ve made a purchase as the result of a marketing email they received.
While shoppers spend 138% more when you market to them via email.
- Easiest and preferred method of contact
Everyone has to have an email in order to be part of the digital world, in a sense it is your ID on the web.
And since it is your ID it directly links to your inbox.
Hence, 86% of professionals give priority to email connections and messages. While 73% of millennials prefer communications from businesses to come via email.
Email is the method to build trust and stay in touch with prospects in a non-intrusive way. With a direct reach capability, you can nurture and build relationships with people over time.
So to wrap things up, I believe it is safe to say that email is not going anywhere and still remains a heavy hitter for building relationships, reach and conversions.
The legacy of email continues to be a top choice for people globally.
How will you use email in the future?
