Be calculated with your time and efforts.
In the early stages of starting a business I spent hours overthinking what value to provide to the market.
As a result like many others we see a mashup of services that claim to offer everything under one roof.
However, if you are starting a business, you most likely have two problems;
- Don’t have confidence to offer all services with guaranteed results
- Not enough testimonials to prove your success rate
The remedy?
Laser into a business focus that is doable while managing your capacity.
I have come to learn this simple technique that I have used to drill down into my business offering to both simplify and clarify my efforts.
The Value Drill
One Niche
- Who are you specifically helping? You need to be able to describe this person in one sentence. Example; Small restaurant business owners in South of Florida.
One Problem
- What are you helping them solve? Describe a problem that you know the customer experiences. This can be as grand or as small as you think it is, however, ensure that the pain point is lucrative and large enough to pursue. Example; restaurant business owners need clean websites with digital menus.
One service
- How are you helping them solve it? Structure your offering to reflect exactly what needs to be fixed. Don’t overthink this, usually if the someone else is offering the service, then it means there is demand for your offer. Example: Web and mobile design services.
One Price
- What will they pay you? Have a single price request, to make the deal straight forward. There is no need to be creative here. Example; $2000 one time billing fee.
One set of deliverables
- What do they specifically get? Not knowing exactly what will be completed is where many headaches emerge. Customers may have different expectations to what they will receive. Remove the guessing in the equation, and be crystal clear with what exactly you will provide. Example: 5 web pages, with minimum of 2 images on each web page, 500 words of copy and a contact form. The customer knows exactly what by quantifying the service or product so there is no miscommunication.
With this clarity in who you are selling too, the problem you will solve with a specific solution you can deliver, for a set price and crystal clear deliverables – marketing your business becomes smoother.
You attract the right customers and people know exactly what you bring to the market.
